Food & Drink

Partnerships include Kellytoy for plush, Spin Master for games and YWow for novelty sized puzzles.

“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.

Start Licensing’s Ian Downes looks at the recent partnership between M&S and ITV’s new Cooking with the Stars show – and how the collaboration has spanned in-store activity and tie-in product.

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

The roof, designed to look like the foam on a Heineken beer, is translucent so consumers can enjoy the sun, removing the use of lights and reducing energy usage.

Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.

SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund

“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.