Food & Drink

Start Licensing’s Ian Downes looks at the upcoming launch of Budweiser popcorn from Joe & Seph’s, and how the firm is using brand collaborations to drive innovation in the category.

“At Johnnie Walker Princes Street, we want our visitors to begin their immersive storytelling experience from the moment they walk through our doors,” said Greg Klingaman, Diageo’s Global Retail Director.

“Hellcat is a hop-forward lager with a golden hazy appearance and crisp finish – an epic beer worthy of this massive collaboration,” said James Watt, CEO and Co-Founder of BrewDog.

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

From May 7th, the Noid will also be a mini boss in the mobile game, Crash Bandicoot: On the Run.

In the first of a new regular column, Designer and Creative Consultant Emma Horton looks at how booze brands are making a splash in fashion.

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

Wynne-Jones IP’s Victor Caddy looks at the case of clashing cakes and what it means for the future of both brands.

The range was designed and created by the in-house team at Doughnut Time, a brand known for its hand-crafted inventive doughnuts.