Food & Drink
Meme becomes reality as Microsoft readies launch of Xbox Mini Fridge
When the Xbox Series X console was unveiled in 2019, some on social media said it resembled a fridge-freezer – now a real Xbox Mini Fridge is on the way.
Barratt, Iceland and The Point.1888: A frozen triumph
Bethan Garton, Commercial Director at The Point.1888, lifts the lid on the development process behind Iceland’s successful line of frozen treats based on classic Barratt sweets brands.
Corona launches eco-friendly pop-up beach bar in Cornwall
Corona’s 100% Natural Bar was created by eco-building expert Molly Windels-Lyte and the team at In-Build using sand, clay, wood and bamboo.
Tony’s Chocolonely re-evaluating BrewDog collaboration following “rotten culture” accusations
‘Treating people with fairness and equality is core to our values at Tony’s,’ read a statement from Tony’s Chocolonely.
Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas
We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.
Smeg’s John Davies on the firm’s design-led approach to brand collaborations
We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.
Cheers and booze for Harrogate Tipple’s Steve Green as he talks Downton Abbey gin
Harrogate Tipple’s Steve Green on creating upmarket gin for Downton Abbey.
Jacob’s partners with The Cheshire Cheese Company for Mini Cheddars-inspired cheese
The Ploughman’s Cheshire Cheese, inspired by Mini Cheddars, is made with pickled shallots and creamy Cheshire Cheese.
PUMA launches HARIBO collection, with apparel inspired by Goldbears and Happy Cherries sweets
The first drop will include the HARIBO Goldbears-inspired CA Pro and the Happy Cherries-inspired Street Rider trainers.
Dean’s Michael Louw on how brand collaborations are helping expand the shortbread firm’s audience
We caught up with Michael Louw, Key Account Manager at Dean’s, to find out why a collaboration with Aardman made sense – and what went into the development of the range.