Food & Drink

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

Sales of Strawberry Pretzel Pie will benefit Dolly Parton’s Imagination Library, a book gifting initiative that gives free books to children.

“Martin’s new collection will embody his authentic style with products reflecting his mastery of both dazzling whimsy and elevated elegance,” said Prominent Brand + Talent’s Dan Levin and Steve Doctrow.

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.

The Classic Remix initiative will see Jack Daniel’s match 100% of sales of the two launches to create two grants that will go to aspiring fashion designers.

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?

“I wanted to make sure when you crack open the beer you knew immediately what the inspiration was,” said Goose Island Master Brewer, Andrew Walton.

Start Licensing’s Ian Downes looks at how the world of automobiles has embraced licensing, shining a spotlight on Volkswagen’s partnership with fridge manufacturer Gorenje.