Reebok teams with Hasbro for Candy Land footwear collection

The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.

Tony’s Chocolonely moves into beer with BrewDog collaboration

“We’re honoured to be collaborating with one of our all-time favourite companies Tony’s Chocolonely,” said James Watt, BrewDog CEO and Co-Founder.

TV channel Dave teams with Firebox to launch Dave’s Flat Pack Pub

“Everyone loves a local pub and it doesn’t get more local than this – in the garden, in the lounge, in the bath – we’ve designed a pub that fits in anywhere,” said Luke Hales, channel director for Dave.

Scruffy Dog CEO Joe Bright on the magic of turning brands into entertainment experiences

Joe Bright on Scruffy Dog’s creative process, dream brands and what’s next…

From Peppa Pig and The Simpsons to Swizzels and Ben 10: Carl Richardson on sweet deals

Sweet Connexions founder Carl Richardson on how confectionery clients can enter new markets

Biscuiteers teams with Royal Horticultural Society for botanical biscuit collection

“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.

Fanattik’s Anthony Marks discusses which licences work for him… And what he won’t go near!

Anthony Marks on what makes Back to the Future, Willy Wonka and Harry Potter bankable brands for Fanattik

Fashion designer Sheila Rashid on keeping things subtle with her Jack Daniel’s collaboration

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

Steven Sterlacchini, Director of Brand Britain, on Bruce Lee, branding and briefing

Brand Britain’s Steven Sterlacchini talks creativity, branding and packaging.

Ben & Jerry’s Flavour Gurus Colleen Rossell and Haylee Nelson on bringing brands like Netflix into ice cream

Colleen Rossell and Haylee Nelson take us behind the scenes as we find out what goes into creating licensed flavours at Ben & Jerry’s.

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