Eminent Wines Ltd.’s founder, Jerome J. Jacober, on the feel, taste and sensation of brands

Jerome J. Jacober discusses how his bespoke beverage company delivers brand experiences with taste.

Champion Brewing Company’s Hunter Smith on bringing board game icon Catan into beer

Fresh from debuting the first beer in the Catan series, we caught up with Champion founder Hunter Smith to find out more how he approached bringing a board game brand into beer.

Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories

Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.

All Happy Meal toys to be made from more sustainable materials by 2025, pledges McDonald’s

“We’re working closely with suppliers, families, play experts and engineers to introduce more sustainable, innovative designs and help drive demand for recycled materials,” said McDonald’s Chief Sustainability Officer Jenny McColloch.

The Brand Radar: LEGO, Booktime and how brands can bolster indie bookstores

Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.

Licensors rev up their brands at Goodwood Revival

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

“It’s time for these stories to be told”: FanGirl’s Anita Castellar on diversity, creativity and fandom

We caught up with Anita to find out more about her approach to working with brands like La Borinqueña, Ms. Opal Lee and Saturday AM

Catan beer on the way from Champion Brewing Company

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

Ashleigh Amos – Head of Brand Experience at Camden Town Brewery – on creating the firm’s new Marmite beer

Ashleigh Amos, Head of Brand Experience at Camden Town Brewery, tells us about the development of the Camden Marmite Ale – and the firm’s ambitions when it comes to future brand partnerships.

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