New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

Reemsborko’s Max and Lucy Arguile on crafting a Naruto pop-up dining experience

“The drinks are colour-coordinated to match different characters”: The team at Reemsborko talk us through their latest collaboration with Japan Centre.

Lucci & Partners’ Paolo Lucci on creativity, collaborations and Chupa Chups

Lucci & Partners’ Paolo Lucci discusses the strengths of the Italian market – and working with the “unparalleled” team at Perfetti van Melle.

Beanstalk brings Two Rivers Coffee and Eggo together for Eggo Coffee

“We’re thrilled to partner with Two Rivers Coffee so we can transform the waffle flavours fans love into the perfect cup of coffee,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods at Kellonova.

Crazy Aaron’s’ Cassie Slane on why Strawberry Shortcake had everything they look for in a brand collaboration

Cassie Slane, Licensing & Content Development Manager at Crazy Aaron’s discusses development of the company’s latest licensed putty.

Crazy Aaron’s readies Strawberry Shortcake SCENTsory Thinking Putty

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

Jeni’s Ice Cream teams with The Hundreds for limited edition Bastani Sonnati flavour

The flavour is inspired by the Persian ice cream that The Hundreds co-founder Ben Hundreds enjoyed growing up in LA.

Emma Coote discusses Beams International’s range of Bluey gift packs and accessories

From milkshake and BBQ packs to mugs and more: Emma Coote on the new Bluey gifts by Beams

Hootenanny Games launches Sour Patch Kids edition of SIXEM

This Sour Patch Kids edition of the game introduces a ‘Sweet’ or ‘Sour’ twist on the classic SIXEM gameplay.

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