Stuff We Loved 2022: What are the industry’s favourite licensed launches of 2022?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Endemol Shine North America’s Tamaya Petteway on fresh ideas and authentic partnerships

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Fruit-tella moves into lip balms, accessories and bath fizzers

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Star Trek Spirits launches Romulan Ales

Spirits that boldly go where none have gone before…

The London Studio founder, Soula Zavacopoulos, discusses creativity – and The Art of Drag

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

Coastal Distillery debuts Royal Armouries Gin

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.

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