Food & Drink

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Staying creative and feeling proud: Tamaya Petteway on working for Endemol Shine North America

“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.

Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Spirits that boldly go where none have gone before…

Agent and designer Zoula Zavacopoulos reveals how Drag and Dragons shape The London Studio

“I am excited to add this delicious gin to the elephant armour range, which includes products inspired by a true treasure of the collection and one of our star attractions,” said Marika Hartley, Royal Armouries Retail Development and Innovation Manager.