Food & Drink

“Falcon’s is the ideal partner to extend the Hershey’s family of brands in truly new and imaginative ways,” said Ernie Savo, President of The Hershey Licensing Company.

Modelled after the signature design of the console, the toaster imprints the Xbox sphere logo onto bread.

“With a digitally engaged audience that embraces the brand’s all-natural ingredients, bright colour palette and Japanese heritage, HI-CHEW is establishing a unique position in culture,” said Allison Ames, President and CEO of Beanstalk.

The blue Star Trek Stardust Gin transforms to green with the addition of tonic.

‘Afternoon Tea Avec Smeg’ is hosted in the hotel’s Rose Lounge, decorated with Smeg’s distinctive appliances.

“It’s time we disrupt the spirits category by offering our iconic nacho cheese flavour in a bottle,” said Tina Mahal, Senior Vice President of Marketing for Frito-Lay North America.

The ‘Bistro Greggs’ menu includes a Steak Bake accompanied by truffled dauphinoise potatoes, green beans and almonds.

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

These complete a line-up that also includes an After Eight blanket, pouch and scented candle.

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.