Licensing Haüs helms partnerships push for John Wayne

“We look forward to growing the licensing program with thoughtful partnerships that excite fans and introduce his brand ethos to new admirers alike,” said Licensing Haüs’ Maria Alcaide.

The Brand Radar: Marmite, M&S and how food brands use licensing to thrive

Marmite… It’s said that you either love it or hate it. In the first of a new regular column, Start Licensing’s Ian Downes puts the spread in the spotlight, looking at Unilever’s inventive approach to licensing the brand.

Fabergé teams with The Craft Irish Whiskey Company on limited-edition gift-set

“This is a thrilling partnership for Fabergé, as it sees us continuing our legacy of creating unique and collectable objects, bridging the gap between historic legacy and modern-day heirlooms,” said Fabergé’s Josina von dem Bussche-Kessell.

Aviation Gin teams with Wrexham AFC on limited-edition bottle

The launch celebrates the takeover of Wrexham AFC by Ryan Reynolds and Rob McElhenney – who also own Aviation Gin.

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