Food & Drink

“It’s an exciting challenge”: Pablo Erroz talks us through the key design decisions behind his Chupa Chups collaboration.

Heinz will release a select number of the Deadpool & Wolverine-inspired collectibles in the US via social media in the upcoming weeks.

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

Katie Huber – Senior Director of Licensing at Fred Rogers Productions – on creativity, inspiration and plans for IP like Donkey Hodie and Alma’s Way.

“It’s great to see the Love Hearts positive messages not only spreading love but raising valuable funds for such a worthy charity,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

The range launches in November and celebrates the ‘unrivalled craft and creativity uniting both brands.’

“This partnership brings refreshing novelty to every sip,” said Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager.

“This partnership offers Millions fans a new way to enjoy the flavours they love,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

The Ice Cream Project is located at The Village on London’s Pont Street until August 18th.

Amy Watt – Head of Product at Rose Confectionery – talks innovation, benchmarking and how to shake up sleepy categories.