Whatever Brands launches Barbie food and drinks range

The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.

One month left to get your nominations in for Brands Untapped 100: 2023 Edition

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

Mentos soft drinks “showcases our commitment to innovation”, says Perfetti Van Melle

“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.

Quadrille to publish Absolut cocktail recipe book

“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.

Paramount teams with Pizza Hut Australia for Garfield-inspired pasta pizzas

“The new flavours lean into Garfield’s cheeky and irreverent humour – as well as his well-known love of food,” said Venetia Davie, VP of Paramount Consumer Products UK, Ireland, Israel and ANZ.

Walkers debuts limited edition Wotsits, Monster Munch and Doritos crisp mash-ups

“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and these new flavours will deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.

First FRIENDS Central Perk Coffeehouse to open in Boston later this year

“We are incredibly excited and proud that the world class city of Boston will be the home of our new Central Perk concept,” said Joe Gurdock, President of Central Perk Coffee Co.

Netflix brings its food shows to life with Netflix Bites dining experience

“From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favourite food shows,” said Josh Simon, VP of Consumer Products at Netflix.

Jeni’s Ice Cream readies Pop-Tarts collaboration

The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.

WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

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