Food & Drink
The Barbie range falls under the company’s new ‘Whatever Kidz’ banner.
There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.
“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.
“It’s only natural that we would create a cocktail recipe book and we are excited to be taking the brand beyond the bottle with Quadrille,” said Absolut Chief Creative Officer, Tad Greenough.
“The new flavours lean into Garfield’s cheeky and irreverent humour – as well as his well-known love of food,” said Venetia Davie, VP of Paramount Consumer Products UK, Ireland, Israel and ANZ.
“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and these new flavours will deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.
“We are incredibly excited and proud that the world class city of Boston will be the home of our new Central Perk concept,” said Joe Gurdock, President of Central Perk Coffee Co.
“From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favourite food shows,” said Josh Simon, VP of Consumer Products at Netflix.
The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.