Food & Drink

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

“By integrating the globally beloved superheroes Ladybug and Cat Noir into our product lines, our aim is to inspire kids to make healthier food choices,” said Alper Müftüoğlu, President of SAI Group.

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.

“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” said Petra Higby, chief executive officer and founder of The Caviar Co.

“The new collection is a spectacular curated collection of delicious, spiced blends in stunning presentation boxes designed to celebrate the impeccable architectural style of Frank Lloyd Wright,” said Katie Kameswaran, Marketing Director for Tea Forté.

The set menu includes Miku Tonkotsu Ramen, a Melo-chrome Cream Soda and a mochi donut ice cream stack featuring an edible image of the digital popstar.

IMG is looking to bring the comic book brand into apparel and accessories, collectables, toys, food and beverage and location-based experiences.

The Love Hearts range spans pet shampoos and cleaning products, as well as calming sprays and pet colognes.

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.