Food & Drink
Paramount teams with Pizza Hut Australia for Garfield-inspired pasta pizzas
“The new flavours lean into Garfield’s cheeky and irreverent humour – as well as his well-known love of food,” said Venetia Davie, VP of Paramount Consumer Products UK, Ireland, Israel and ANZ.
Walkers debuts limited edition Wotsits, Monster Munch and Doritos crisp mash-ups
“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and these new flavours will deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.
First FRIENDS Central Perk Coffeehouse to open in Boston later this year
“We are incredibly excited and proud that the world class city of Boston will be the home of our new Central Perk concept,” said Joe Gurdock, President of Central Perk Coffee Co.
Netflix brings its food shows to life with Netflix Bites dining experience
“From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favourite food shows,” said Josh Simon, VP of Consumer Products at Netflix.
Jeni’s Ice Cream readies Pop-Tarts collaboration
The Pop-Tarts Frosted Brown Sugar Cinnamon ice cream is inspired by the Jeni’s team’s favourite Pop-Tarts flavour.
WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.
Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary
Meg Hawkins discusses persistence, patience and product development.
Minecraft bolsters licensee line-up with Crayola, Bladez Toys and American Greetings
Other new partners include Crunch Pak, Procos, L Founders Loyalty Programs and Andromeda.
Products of Change launches “game-changing” POC Industry Framework resource
The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.
Banila Co launches Chupa Chups cosmetics
“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.