Fran Hales

“We’re confident that the costume line will create memorable experiences for families across the UK and EMEA,” said Simta Sawhey, Senior Director Licensing at Paramount Consumer Products & Experiences.

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.