Gary Pope

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

Once the art trail has closed, each of the bespoke Morph sculptures will be auctioned with the aim of raising £500,000 for Whizz-Kidz.

The session will look at how a better understanding of insights – including where to find them and how to apply them – can lead designers and inventors to stronger, more saleable concepts.

From just-looks bland to must-have brand… Start Licensing’s Ian Downes, KI’s Gary Pope, Making Things’ Fi O’Malley and The Wyld Bunch’s Paul Brunton discuss the brand’s potential.

The full report will launch at KI’s Global Family conference on March 21st.

The insight-led event – taking place on March 21st at London’s Conway Hall – will share top findings from the firm’s recent Global Family Study.

The step-free art trail will see up to 70 super-sized sculptures of Morph take over the streets of central London in Summer 2023 to help raise funds for Whizz-Kidz.

The family-focused marketing agency plans to share insights from its Global Family Study at a London-based conference this October.

Kids Industries’ Gary Pope, The Roald Dahl Story Company’s Stephanie Griggs, Penguin Ventures’ Thomas Merrington, Making Things’ Fi Murray and Caroline High Consultancy’s Caroline High talk picture books – and share some thoughts on untapped gems.

With clients including Kellogg’s, Disney, WWF and Tesco, Gary Pope discusses the licences and values he holds.