Global Merchandising Services to helm UK and EMEA licensing push for Fender

“Our partnership with Fender expands Global’s reach beyond artists into corporate brands,” said Jens Drinkwater, Head of Licensing at Global.

Lisa Streff joins Global Merchandising Services as SVP of Licensing & Brand Development for North America.

“Lisa’s expertise will make her a valuable addition to our team, leading Global’s North American efforts as we continue to build and grow our artists’ programs,” said Global’s Chairman Barry Drinkwater.

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