Hasbro

The Furblet comes with a plastic Reese’s cup to sit in.

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

“Expect bolder graphics, elevated materials and more interactive design elements”: Shoe Palace CEO John Mersho teases what’s next for the company’s MONOPOLY collaboration.

New content revealing Baby Pig’s gender, name and arrival will roll out throughout 2025, along with special events and fresh products.

Tracy Lehnen, Director of Product Marketing at RG Barry, talks us through Dearfoams’ first licensed collaboration – a MONOPOLY partnership.

Eugene Evans – Senior Vice President of Digital Strategy and Licensing at Wizards of the Coast & Hasbro – on making classic brands thrive in digital gaming.

Why does MONOPOLY inspire great entertainment experiences? In conversation with David Hutchinson.

Katie Frame – Senior Director, Creative, Licensed Consumer Products at Hasbro – discussing playing with iconic assets for MONOPOLY’s 90th anniversary.

Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.