Hasbro

Katie Frame – Senior Director, Creative, Licensed Consumer Products at Hasbro – discussing playing with iconic assets for MONOPOLY’s 90th anniversary.

Marianne James, Senior Vice President of Global Licensing at Hasbro, tells us why she believes a brand like MONOPOLY is a designer’s dream.

Colin Cronin, Director, Creative for Global Experiences at Hasbro discusses his ‘fan-first’ approach to fuelling creativity.

“The iconography called for a bold, modern update”: Hasbro’s Anne Marie Horne takes us inside a recent refresh for MONOPOLY.

“Hotels are definitely something we’re exploring, along with restaurants.” Matt Proulx – Senior Vice President, Global Experiences, Partnerships and Music at Hasbro – on where MONOPOLY goes next in LBE.

Brian Baker – Senior Vice President of Board Games at Hasbro – discusses Monopoly expansion packs, upgrades and fan feedback.

The collection includes shirts with prints inspired by Monopoly, Clue, Candy Land, Mouse Trap and Barrel of Monkeys.

The Blue Booster figure converts between robot and car mode in 27 steps.

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.