Hasbro

The Blue Booster figure converts between robot and car mode in 27 steps.

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

“Good ideas can come from anywhere”: Hasbro Entertainment’s Olivier Dumont talks TRANSFORMERS – and looks ahead to future adaptations for MONOPOLY, CLUE and MAGIC: THE GATHERING.

The game sees players try and collect three different sets of magical items to win.

“We are thrilled to be marking the 20-year celebration of Peppa Pig with this Gong cha Australia limited-edition collaboration,” said Asembl Managing Director Justin Watson.

Super7’s Brian Flynn on making figures that capture big, emotional moments…

Hasbro’s Global Publishing Director Marie-Cecile Bourdillon discusses Skybound’s recent TRANSFORMERS comic series.

Kelly Johnson – Global Director of Brand Management and Strategy for the TRANSFORMERS franchise – talks us through key beats of this year’s anniversary activity.