Hasbro

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

In his new role, Tim will oversee Hasbro’s Consumer Products Group.

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

The range includes Liliana’s Necrofancy Taro, Ajani’s Inspiring Latte and Teferi’s Cookie Tea.

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Toy giant has also renewed its Star Wars partnership with Lucasfilm.