Hasbro
HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters
The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.
Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience
Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.
Monopoly: Lifesized experience set to open in London this August
“When you step into the world we’re creating, we promise a dynamic, lively interactive experience and a great night out,” said Julia Posen, Head of Development at Gamepath.
Hasbro and Reebok debut Candy Land basketball court for kids of Georgia’s Rockdale County
“Reebok is thrilled to partner with Hasbro’s Candy Land and the BGCA to provide inspiration and access to physical activity for children in this community,” said Reebok’s Kathleen Tullie.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion
The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.
TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters
Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…
Risk TV series in the works from House of Cards creator Beau Willimon
“In Beau, we’ve found an amazing combination of brilliant producer, singular creator, and avid fan of Risk,” said Michael Lombardo, president global television at eOne.