From LEGO sets to The Masked Singer… Hasbro’s Alyse D’Antuono on a mammoth year for TRANSFORMERS

Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands and NERF – on innovation, inspiration and 40 years of TRANSFORMERS.

Olivier Dumont – President of Hasbro Entertainment – on storytelling, filmmaker collaborations and TRANSFORMERS ONE

“Good ideas can come from anywhere”: Hasbro Entertainment’s Olivier Dumont talks TRANSFORMERS – and looks ahead to future adaptations for MONOPOLY, CLUE and MAGIC: THE GATHERING.

Hasbro brings Harry Potter to Monopoly Deal

The game sees players try and collect three different sets of magical items to win.

Asembl unites Hasbro and Gong cha Australia for Peppa Pig tumblers and water bottles

“We are thrilled to be marking the 20-year celebration of Peppa Pig with this Gong cha Australia limited-edition collaboration,” said Asembl Managing Director Justin Watson.

Super fun, super cute, Super7: Brian Flynn, on the 40-year appeal of TRANSFORMERS

Super7’s Brian Flynn on making figures that capture big, emotional moments…

Hasbro’s Marie-Cecile Bourdillon on TRANSFORMERS’ rich past – and exciting future – in publishing

Hasbro’s Global Publishing Director Marie-Cecile Bourdillon discusses Skybound’s recent TRANSFORMERS comic series.

Hasbro’s Kelly Johnson on sparking nostalgia and attracting new fans during TRANSFORMERS’ 40th anniversary

Kelly Johnson – Global Director of Brand Management and Strategy for the TRANSFORMERS franchise – talks us through key beats of this year’s anniversary activity.

Skybound Entertainment’s Robert Kirkman and Sean Mackiewicz on bringing surprises, shocks and passion to their TRANSFORMERS comics

Skybound Entertainment Chairman Robert Kirkman and SVP & Editor-in-Chief Sean Mackiewicz on crafting something new for brands they love.

Hasbro’s Marie Navarro discusses 40 years of TRANSFORMERS – and the nostalgic appeal of vinyl

Marie Navarro – Senior Manager for Location-Based Entertainment & Music at Hasbro – on the success of Hasbro Presents: The Transformers: Music from the Original Animated Series.

Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.