Hasbro’s Marie Navarro discusses 40 years of TRANSFORMERS – and the nostalgic appeal of vinyl

Marie Navarro – Senior Manager for Location-Based Entertainment & Music at Hasbro – on the success of Hasbro Presents: The Transformers: Music from the Original Animated Series.

Hasbro’s Matt Proulx discusses bringing TRANSFORMERS to life through theme parks, dining experiences and more

As TRANSFORMERS turns 40, we speak with Matt Proulx – SVP of Global Experiences, Partnerships and Music at Hasbro – about recent activations for the brand.

Hasbro’s Cat O’Brien talks innovation, 2024 highlights and vault brand plans

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – discusses PEPPA PIG highlights, MONOPOLY plans and the power of nostalgia.

Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

“The OG Optimus Prime is a timeless icon!”: Greg Storey – Senior Creative Director at RSVLTS – talks TRANSFORMERS

Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.

“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

Hasbro readies Dungeons & Dragons anniversary album

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.

Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing

What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.

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