Hasbro
Monopoly Lifesized: Travel Edition experience heads to Denver
“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.
American Dream readies The Gameroom Powered by Hasbro
“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.
Hasbro marks 40 years of Pound Puppies with Loungefly collection
The collection includes a backpack with a front zipped pocket resembling a chocolate brown Pound Puppy.
Hasbro and Kingsmen Xperience ready Planet Playskool immersive play centre
“For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro.
Stuart Grant on what makes a brand appealing to The Entertainer
The Entertainer’s Stuart Grant talks Peppa Pig, innovation and the advice he’d give to inventors.
Hasbro’s Marianne James on how anniversaries can be creative catalysts for brands
Marianne James – Senior Vice President of Global Licensing at Hasbro – discusses the creative ways partners are celebrating milestones for brands like Peppa Pig, D&D and Transformers this year.
“This is just the beginning…”: Hasbro’s John Frazier on PEPPA’s power in the toy aisle
John Frazier – Director of Global Brand Strategy and Marketing for Hasbro’s preschool portfolio – on how PEPPA toys allow kids to take their fandom a step further.
“We have over 400 new tracks due for release”: Jenny Roberts on Hasbro’s expansive music plans
Jenny Roberts – Hasbro’s Senior Manager for Music – on hitting the right beats for brands like PEPPA PIG, TRANSFORMERS and more.
Hasbro and Secret Location launch Lite-Brite experience in Las Vegas
“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.
Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection
The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.