Hasbro

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Nicole Tobey, Global Creative and Product Development Director for Licensed Consumer Products, North America at Hasbro.

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

“From this licensed publishing program with Dark Horse Comics, we anticipate a lot of excitement to come with new artwork and creative storytelling,” said Marianne James, Senior Vice President, Licensed Consumer Products at Hasbro.

“I admire John’s career focus on fostering community,” said Hasbro CEO Chris Cocks.

The podcast features interactive games, adventures and sing-alongs with Peppa’s new band, The Piggy-Wigs.

“We’re honoured to release this beautiful collection of stamps,” said Dan Rawson, Global Play Lead for Dungeons & Dragons at Wizards of the Coast.

“We’re in an industry that turns on serial creativity”: Hasbro’s Tim Kilpin discusses cultivating creative cultures.

“We are excited to partner with DCPA Off-Center to premiere the newest location for Monopoly Lifesized in the US,” said David Hutchinson, CEO of The Path Entertainment Group.

“Whether it’s a round of laser tag at the G.I. JOE Battle Station or drinks at the stunning Game Bar, there is something for every member of the family at The Gameroom,” said Bryan Gaus, Senior Vice President and General Manager of American Dream.