“The OG Optimus Prime is a timeless icon!”: Greg Storey – Senior Creative Director at RSVLTS – talks TRANSFORMERS

Greg Storey – Senior Creative Director at RSVLTS – discusses some key design decisions behind the company’s latest line of TRANSFORMERS apparel.

“The brand never goes out of style”: Karen Hewitt on why the TRANSFORMERS franchise is a great fit for Character.com

As TRANSFORMERS turns 40, Karen Hewitt, Co-Founder of Character.com, discusses the enduring broad appeal of the brand.

“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

Hasbro readies Dungeons & Dragons anniversary album

The album’s 12 original tracks are designed to evoke locations within the Forgotten Realms.

Hasbro’s Marisa Morgan on puppets, Muppets – and her career telling stories in licensing

What Marisa Morgan wants in a licensing consumer products for Hasbro’s Action Brands & Games.

New Holland Brewing Co. teams with Hasbro for Dungeons & Dragons whiskey

“Not only does our work with Hasbro allow us to honour D&D’s 50-year history, but it also underscores our shared values of creating savoured moments and forging lasting friendships,” said Brett Vanderkamp, CEO and founder of New Holland Brewing Company.

Hasbro’s Katie Frame on inspiration, collaboration – and the key to successful style guides

Katie Frame – Senior Director of Global Creative and Product Development for Licensed Consumer Products at Hasbro – on understanding design from a fan’s point of view.

BLE Creative Corner with… Hasbro’s Nicole Tobey

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Nicole Tobey, Global Creative and Product Development Director for Licensed Consumer Products, North America at Hasbro.

Hasbro and Amazon to launch Peppa’s Dance Party experiences across US, UK and Germany

The in-person events will feature a live show encouraging kids and families to dance to Peppa’s latest single, the Piggle Wiggle.

Hasbro debuts premium interactive Deadpool’s Head collectible

The interactive app-enhanced collectible boasts movement and comes with over 600 SFX and phrases.

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