Hasbro

As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.

Collins will focus on managing Hasbro’s high-level strategic partnerships, such as with Frito-Lay, LEGO and Netflix.

“This will always be a strong avenue for Peppa…” Marie-Cecile Bourdillon on Hasbro’s prize pig!

“The children of 2004 are not the children of 2024”: Gemma Rees – Global Creative & Product Development Director for Licensed Consumer Products at Hasbro – on the evolution of PEPPA PIG.

“PEPPA PIG really does resonate with us all”: Wonder’s Laura Sumner on developing PEPPA PIG costumes, balloons and more.

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

“Getting mail in the post is an exciting and special treat for little ones – we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail,” said Marianne James, SVP of Global Licensed Consumer Products at Hasbro.

Esra Cafer, Hasbro’s SVP Global Brand Strategy & Management, talks all things PEPPA PIG