Hasbro and Sugarfina launch limited edition of Candy Land containing real sweets

“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

NERF Action Xperience centres to open in China from 2025

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Germany’s Peppa Pig Park Günzburg – opening in 2024 – to boast five attractions and seven playgrounds

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Path Entertainment and Hasbro ready Clue Lifesized immersive experience

“Fan response has been overwhelming for Monopoly Lifesized, so it was a no-brainer to reimagine another iconic Hasbro Gaming property as a large as life experience with Clue Lifesized,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

Hasbro’s Marianne James on expressing fandom through footwear with TRANSFORMERS

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro – talks us through recent footwear collaborations with Skechers and Irregular Choice.

Monopoly Dreams experience to open in Melbourne next month

“Our team has worked tirelessly to create an immersive experience that captures the essence of Monopoly and transports guests into a magical world of excitement and imagination,” said Mark Connolly, General Manager of Monopoly Dreams.

NERF World comes to Minecraft next month

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

Bobby Abley readies Transformers capsule collection

“Transformers: Rise of the Beasts takes audiences on a ‘90s globetrotting adventure filled with spectacle and thrill – Bobby Abley’s collection perfectly captures this spirit,” said Hasbro’s Marianne James.

MORI partners with Hasbro for Peppa Pig daywear and sleepwear

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

“Cutting-edge creative is our superpower”: Hasbro’s Marianne James on championing great design

Marianne James – Vice President of EMEA & Asia for Licensed Consumer Products at Hasbro – discusses design, creativity and purpose-led partnerships.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.