Talking Brands: DUNGEONS & DRAGONS celebrates its 50th anniversary this year… What’s the secret to its longevity?

“It’s more than a game, it’s the progenitor of a whole new form of entertainment”: As D&D turns 50, we asked figures in the industry for their thoughts as to why it continues to survive – and thrive!

Greg Storey – Senior Creative Director at RSVLTS – discusses the company’s fan-first approach to design

“Fantasy and friendship never gets old!”: RSVLTS’ Greg Storey on creating the firm’s line of DUNGEONS & DRAGONS apparel.

Converse debuts Dungeons & Dragons footwear and apparel

The Chuck 70 silhouettes feature moulded faceted stars on the Chuck patch in a nod to D20 dice.

LEGO debuts Peppa Pig DUPLO sets

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

Hasbro teams with Trotters London for Peppa Pig collection

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

Hasbro, Curious Hedgehog and Showpath Entertainment unite for interactive Dungeons & Dragons stage show

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

Hasbro’s Marianne James on why Furby is set to become a force in fashion

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

Hasbro details expansive licensing slate celebrating 40 years of Transformers

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

Reebok teams with Hasbro for My Little Pony footwear collection

Each shoe in the line is inspired by a different character from My Little Pony: A New Generation.

Character.com debuts Hasbro Gaming pyjama collection

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

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