Hasbro

The Chuck 70 silhouettes feature moulded faceted stars on the Chuck patch in a nod to D20 dice.

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

Each shoe in the line is inspired by a different character from My Little Pony: A New Generation.

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

The range combines recognisable characters and phrases with signature Emma Bridgewater style.