Hasbro and Mattel to kick off multi-year licensing partnership with Barbie Monopoly and Transformers UNO

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Upgrade to arcade: Hasbro’s Matt Proulx discusses upsizing the Bop It brand

Hasbro’s Vice President, Location Based Entertainment, Matt Proulx, on developing Bop It Arcade

Tim Kilpin joins Hasbro as President, Toy, Licensing & Entertainment

In his new role, Tim will oversee Hasbro’s Consumer Products Group.

Hasbro’s Gray Bright on bringing Wordle into board games

Gray Bright – Senior Director of Product Design and Development at Hasbro Gaming ­– on the collaborative design process behind Wordle: The Party Game.

Hasbro teams with Gong cha for Magic: The Gathering tea range

The range includes Liliana’s Necrofancy Taro, Ajani’s Inspiring Latte and Teferi’s Cookie Tea.

Hasbro launches Wordle: The Party Game

The game sees players take turns writing down a five-letter Secret Word, while the others try to guess it in the fewest attempts to win.

Hasbro bolsters Magic: The Gathering’s Universes Beyond range with Warhammer 40,000 collaboration

The Universes Beyond range has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into Magic: The Gathering.

LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Hasbro to launch Indiana Jones toys in 2023

Toy giant has also renewed its Star Wars partnership with Lucasfilm.

Hasbro brings Monopoly, Operation and Cluedo into footwear with Diadora

The range has been designed by Leo Colacicco with shoe details featuring each game’s colours.

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