Hasbro

“We are taking experiential entertainment to the next level,” said Curious Hedgehog’s David Carpenter.

Marianne James – Vice President, Europe & Asia, Licensed Consumer Products at Hasbro ­– on why collaborations with Furby allow partners to push creative boundaries.

The partner roster includes Mad Engine, RSVLTS, Skybound Entertainment and threezero.

Each shoe in the line is inspired by a different character from My Little Pony: A New Generation.

The range includes items inspired by games like Monopoly, Mouse Trap and Twister.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

The range combines recognisable characters and phrases with signature Emma Bridgewater style.

“This has truly been one of our most ambitious collections to date,” said Cakeworthy Founder & CEO Brandon Shedden.

“We were excited to innovate the beloved childhood game, while bringing a new way of candy tasting to grown-ups and children alike,” said Scott LaPorta, CEO and Co-Investor of Sugarfina.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.