Xbox nail polish on the way from OPI

The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.

The Brand Radar: MAC, Keith Haring and celebrating creativity in cosmetics

Start Licensing’s Ian Downes looks at MAC’s recent collaboration with Keith Haring and how it highlights the creativity of both art licensing and the cosmetics industry’s attitude to working with brands.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

Sarah Goldhawk joins Brands Untapped as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Turtle Pack’s David Sherman on working with ViacomCBS to create the Teenage Mutant Ninja Turtles Swim Float

“Learn. Play. Swim.” David Sherman reveals why Teenage Mutant Ninja Turtles make a perfect partner.

Freddy Krueger enters the beauty space as Kylie Cosmetics debuts A Nightmare on Elm Street collection

The collection comes in blood-splattered VHS-style packaging and incudes horror-inspired false lashes, lip lacquers, a lip and cheek jelly stain, a powder palette.

The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Floral Street’s Michelle Feeney on sustainability, creativity and crafting Van Gogh Museum fragrances

Floral Street Founder Michelle Feeney explains how the team approached bringing the Van Gogh Museum into fragrances.

Transport for London debuts updated style guide and new trend packs

“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.

Curaleaf teams with Rolling Stone on branded cannabis products

“We’re honoured that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf.

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