Biscuiteers teams with Royal Horticultural Society for botanical biscuit collection

“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.

The Brand Radar: Nerf, Gramercy and how to succeed in specialist markets

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

Brands and the shopping experience

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.

Atari hotels coming to Dubai, Gilbraltor and Spain will boast gaming playgrounds, bars and cinemas

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

Bésame’s Gabriela Hernandez on the detective work that goes into bringing brands like Mary Poppins into cosmetics

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

“We want to be the number one adventure brand for kids”: Dinoski’s Will Chapman on Paw Patrol, licensing myths and bringing something new to outerwear

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.

Hasbro drops ‘Mr’ from Mr Potato Head brand to promote gender equality and inclusion

The firm is also launching Create Your Potato Head Family this Fall, a new play-set that allows kids to imagine and create their own Potato Head family.

The Brand Radar: Transport for London, Kirkby Design and the power of heritage licensing

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

H&M teams with Héctor Bellerín on sustainable apparel collection

“I am happy to collaborate with H&M on this collection entirely made from sustainably sourced materials, and to push for a better future for fashion and the planet,” said Bellerín.

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