Health & Wellbeing

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

The range is inspired by some of Marilyn Monroe’s favourite cosmetics and each set comes with a detailed guide to replicate her look.

“Over the years, our Spring collections have become a real Biscuiteers classic, so there was no better a partnership for us than with the RHS,” said Biscuiteers.

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

KidsKnowBest CEO and Co-Founder Joel Silverman looks how brands are balancing having an online retail presence with physical experiences, and what it means for the future of the shopping experience.

With a ‘sophisticated style and modern twists’, the hotels will look to immerse visitors into the Atari brand.

Gabriela tells us about the happy accident that led Bésame into licensing, and we delve into the creative process behind her licensed cosmetics lines.

We caught up with Will Chapman, Creative Director and Co-Founder at Dinoski, to learn more about the origins of the firm, and why licensing was always a key part of the plan.