Helen Genia

“Our partnership with Moonbug Entertainment allows us to share the playful adventures of JJ and friends in a new screen-free way,” said Drew Vernon, Marketing Director for Tonies USA.

“Both Helen and Janice have a wealth of relevant experience and expertise that I am confident will be invaluable for the growth of Moonbug’s Consumer Products business,” said Duncan Tate, Global Head of Hardlines, Consumer Products at Moonbug Entertainment.

Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.