Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS

Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.

The Brand Radar: National Trust, Sarsen Stone Group and innovation in heritage licensing

Start Licensing’s Ian Downes looks at how creativity and authenticity fuel innovation around heritage brands, highlighting the National Trust Tile Collection from Sarsen Stone Group.

The Brand Radar: Transport for London, Kirkby Design and the power of heritage licensing

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

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