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“We’ve combined the legendary off-road spirit of the Jeep brand with the innovative lighting technology from Energizer to deliver reliable and adventure-ready products,” said Lori Shambro, Executive Vice President and Chief Marketing Officer at Energizer Holdings.

“The customer demand and excitement we saw with Disney Princess showed us that our formula is working and now we’re taking it global,” said Bath & Body Works CEO Daniel Heaf.

“As lifelong fans of 2000 AD, it’s a real privilege to work with such iconic characters,” said Anthony Marks, Managing Director of Fanattik.

“This partnership is all about celebrating the joy, nostalgia, and quintessential British summer spirit of our sweets in a fresh, fun way,” said Sarah-Louise Heslop, Head of Marketing at Swizzels.

“The tfk mono3 Audi Edition reflects our commitment to innovation and design excellence beyond the automotive world,” said Marcus Hinderer, Head of Audi Collection and Licensing at Audi.

The range boasts hand-drawn illustrations and a colour palette inspired by Paddington’s red, white, and blue look.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.