Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.

JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years

Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…

Smeg’s John Davies on the firm’s design-led approach to brand collaborations

We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.

Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores

To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.

BLOOM Gin teams with Firebox to launch limited-edition ‘blanquet’

Measuring 6.5 metres by 1.5 metres, the blanquet – a blanket shaped like a banquet table – is big enough for more than twenty people to lounge on.

Sanderson Design Group’s Liz Bonnert, Fleur Neal and Dhamina Mistry on creative collaborations

We caught up with Sanderson’s Licensing Manager Liz Bonnert, Head of Partnerships Fleur Neal and Licensing Assistant Dhamina Mistry to find out more about the firm’s portfolio of brands.

Talking Brands: Mother of God! Should Line of Duty embrace brand extensions?

This month, industry figures are looking at the UK’s most watched drama series of the 21st Century, Line of Duty – and its potential for brand extensions.

A24 launches role-playing game and candle inspired by its upcoming film, The Green Knight

The film tells the story of Sir Gawain, King Arthur’s reckless and headstrong nephew, who embarks on a daring quest to confront the Green Knight.

The Opinionated Designer: McDonald’s serves up brand extensions across footwear, streetwear and celeb meals

Designer and Creative Consultant Emma Horton looks at how the fast-food titan is attacking the licensing space from many different angles.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

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