Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?
James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.
Numskull Designs welcomes TMNT into its CosCups and Tubbz and lines
On the CosCups front, each character stars as its own ceramic cup, joining the brand’s huge collection of other popular film, TV and video game characters.
Pinata Smashlings bedding and textiles range on the way from Character World
“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.
The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…
What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.
S.T. Dupont marks 100 years of the 24 Hours of Le Mans with luxury collection
“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.
Transport for London appoints IMG as its licensing agent
“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.
Cult Corner: What might fans of The Prisoner look for in newly licensed products?
Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?
Nominations now open for Brands Untapped 100: 2023 Edition
The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.
Garden centres to distribute Peter Rabbit activity packs as part of National Children’s Gardening Week
The move expands the scope of the Grow with Peter Rabbit initiative, designed to bring the health, well-being and educational benefits associated with gardening to as many children as possible.
Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares
The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.