Homewares

“These developments underscore both the enduring popularity of the brand and the continued strength of our licensing programme,” said Jade Ferguson, UK Licensing Manager at Magic Light Pictures.

“With it being Wild’s first character licensing deal, it’s been special”: Grace Tedstone, Licensing Brand Manager at Wild, talks us through the company’s licensing strategy for this year and beyond.

“Pottery Barn Kids is known for exceptional quality and stylish designs, and we’re delighted to partner with them on this gorgeous, fashion-forward collection,” said Suzy Raia, SVP of Consumer Products for BBC Studios.

“When we learned so many were already using their Squishmallows as pillows, we knew we had to dream up and disrupt the home goods category by developing a branded pillow unlike any other,” said Laura Zebersky, President and Chief Commercial Officer, Jazwares.

“Collaborations like this bring new ideas to the table and push our design and engineering teams beyond their comfort zone,” said Bob Wheeler, President and CEO at Airstream.

“We’re incredibly excited to be working with Dr. Seuss Enterprises on this new creative journey,” said Gary Wadhwani, Co-Founder at Craft Buddy.

“We see tremendous opportunity to grow the brand through meaningful, high-quality partnerships that reflect the warmth, creativity, and innovation 1-800-Flowers.com is known for,” said Ari Freedman, Vice President of Licensing at Surge Brands.

“We thrive on ideas that make you laugh and encourage you to pay attention to the ingredients in your personal care products,” said John Ludeke, SVP of Global Marketing at Dr. Squatch.

“We look forward to expanding the brand’s reach and creating exciting new opportunities through best-in-class licensing partnerships and product extensions,” said Caren Chacko, SVP, Brand Management at Beanstalk.

“Bringing a brand like Parisi to life is a joy,” said Francesca Lisle, MD of Lisle Licensing.