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The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

“The fine quality and stunning fabrics that lie at the heart of Sofas & Stuff’s work have yet again taken inspiration from RHS Lindley Collections art to extraordinary effect,” said RHS Licensing Manager Cathy Snow.

“Both brands have a rich heritage, long-standing legacy and are loved by customers all around the world – making this the perfect collaboration,” said Peter Widmann, Head of B2B, collaboration & licensing at Swarovski.

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

Why Talia Tester – Head of Licensing at Carte Blanche Group – likes to hear ideas face to face.

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

“Our partnership with Surface View has been running for more than eight years, and we are delighted with the refresh,” said Declan McCarthy, Head of Publishing & Licensing at the Ashmolean.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

“I’m so excited to introduce my new collection with Z Gallerie, which is infused with patterns and textiles from around the globe,” said Nikki Chu.