Homewares

“We’ll look to leverage the legacy of these iconic institutions to tell their stories and engage consumers through creative collaborations and products,” said Victoria Whellans, Commercial Director at ASPIRE by WildBrain CPLG.

“I’m thrilled by this collaboration with Julie Jaler and Design by Jaler around the common and inclusive values of sharing, laughter and good humour,” said Patrick Tamburlin, Licensing Manager at Bel SA.

Licensed toys feature throughout other categories too, with nominees including Wow! Stuff’s Jurassic Park Real FX Baby T-Rex, Jazwares’ Pokémon Squishmallows and Funko Games’ Disney Animated.

“It’s more than just barware – it’s a testament to Luther’s profound influence on music and his ever-present essence in our lives,” said David Gottlieb, Manager of The Luther Vandross Estate.

“We’re thrilled with the range; it looks good and smells good,” said Natasha Dyson, Founder and CEO of Blonde Sheep Licensing.

The deadline for nominations is Friday, July 28th.

The activation at The Corner Shop at Selfridges spans a fashion exhibition, merchandise and Barbie-inspired hair and nail services.

There’s one month left to get your nominations in for the 2023 Edition of the Brands Untapped 100 – a publication celebrating designers, studios and creative leaders and that have done great work in the licensing industry over the past 12 months.

“The home fragrance category is a very important one for the RHS,” said Cathy Snow, Licensing Manager at RHS.

Inspired by a trip to the Exclusively tradeshow, Start Licensing’s Ian Downes looks at how brands can thrive in the homewares sector.