Homewares

Cardology’s David Faulkner on holding greeting card licenses for Harry Potter, Peter Rabbit and more

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

Meg Hawkins discusses persistence, patience and product development.

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.

The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.

James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.

On the CosCups front, each character stars as its own ceramic cup, joining the brand’s huge collection of other popular film, TV and video game characters.

“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.