Homewares
Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?
We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…
Ian Hopkins discusses Rocksax’s approach to developing unique music merch
Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.
WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares
“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.
Alicia Chen takes us inside ARTiSTORY’s artist collaborations initiative
Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.
POLYWOOD launches Country Living outdoor furniture collection
“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.
Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.
The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
Campbell’s teams with CAMP for soup-scented candles
The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
Snowtap’s Susy Snow and Gracie Tapner on laughs, licensing and lucky neighbours
With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.