The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
Talking Brands: Should M&S bolster its Percy Pig brand through licensing?
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?
“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing
We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.
The Brand Radar: Transport for London, Kirkby Design and the power of heritage licensing
Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.
Artisan designer Julie Dodsworth on becoming a brand – and the one thing on which she’d love to work
With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.
“Demand for retro brands” fuels Sesame Street homewares line from Texco
Texco will be developing a range of Sesame Street duvet sets, curtains, bean bags, towels, cushions and fleece blankets.
Hearst and Idle Group debut Country Living mattress collection
“Our most discerning, nap-enthusiast editors put a great deal of thought into every detail, from the quilted tops to the ticking stripe detailing,” said Rachel Hardage, Editor-in-Chief of Country Living.