Homewares
POLYWOOD launches Country Living outdoor furniture collection
“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.
Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more
Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.
The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
Campbell’s teams with CAMP for soup-scented candles
The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
Snowtap’s Susy Snow and Gracie Tapner on laughs, licensing and lucky neighbours
With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.
Xbox nail polish on the way from OPI
The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.
WATCH: Fabergé lifts the lid on the design process behind its Game of Thrones egg
“The vast majority of this piece is hand- fabricated, in much the same way that Peter Carl Fabergé would have done over a century ago,” said Fabergé Workmaster Paul Jones.
Peter Rabbit kidswear, Wetland Wildlife origami and TfL games among Branded Gift nominees at Gift of the Year Awards
Other finalists include Big Potato’s Mean Girls game, Ginger Fox’s PopMaster game and Fizz Creations’ Logo Lights.
Kith teams with Disney for Star Wars collection
The range includes jackets featuring iconic moments from the franchise, as well as a Chewbacca-inspired fuzzy mohair cardigan.