The Brand Radar: Farrow & Ball, Liberty and the power of confident collaborations

Start Licensing’s Ian Downes shines a spotlight on a partnership between Farrow & Ball and Liberty around a curated paint collection.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

Sarah Goldhawk joins Brands Untapped as Business Development Manager

“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.

Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?

Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

David Peña discusses why The Smurfs and Shaun the Sheep make great partners for the Scouts

How The Smurfs share core values with the Scouts… And what David Peña looks for in a brand partner

Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

“It celebrates two British passions – drinking tea and getting tattoos!”: Sophie Jonas-Hill on winning License This! with Tea for Tattoo

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

Netflix teams with vegan lifestyle brand UnHide for limited-edition blankets

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

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