Homewares

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.

“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.