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Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.

How The Smurfs share core values with the Scouts… And what David Peña looks for in a brand partner

As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.

To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

“Designed for babies and kids of all ages, my products are conscious and gentle paediatrician-tested skincare and haircare must-haves,” said Jenner.