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Transport for London debuts updated style guide and new trend packs
“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.
Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences
Will Marston tells us how he got into wholesale licensing – and which brands are working well online.
Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles
We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.
The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design
Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.
Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS
Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.
RHS Licensing Manager Cathy Snow on how trust, balance and creativity help brand extensions bloom
We caught up with Cathy Snow, Licensing Manager at the RHS, to find out more about the firm’s approach to brand extensions.
Pink Key Licensing’s Richard Pink and Nancy Jones on design, creativity and taking food brands into new areas
We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.
JCB’s General Manager of Worldwide Licensing, Sam Johnson, on keeping the brand fresh after 20 years
Sam Johnson, General Manager of Worldwide Licensing at JCB, on the advice he’d give his younger self…
Smeg’s John Davies on the firm’s design-led approach to brand collaborations
We spoke with John Davies, Smeg’s UK Head of Marketing, about the firm’s approach to design, partnerships and future opportunities.
Issho46’s Romario Lai on designing the Pantone Lifestyle Gallery – and the power of pop-up stores
To find out more about what went into bringing Pantone to life as a retail experience, we caught up with Issho46 Director Romario Lai.