Homewares

Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?

We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.

Start Licensing’s Ian Downes looks at the world of heritage licensing, highlighting a partnership between TfL and Kirkby Design that shows how forward-thinking this category can be.

With her artwork on a plethora of household items, we spoke to Julie Dodsworth about her journey, values and Everyday Rules.

Texco will be developing a range of Sesame Street duvet sets, curtains, bean bags, towels, cushions and fleece blankets.

“Our most discerning, nap-enthusiast editors put a great deal of thought into every detail, from the quilted tops to the ticking stripe detailing,” said Rachel Hardage, Editor-in-Chief of Country Living.