Biscuiteers debuts Emma Bridgewater collaboration

The hand-iced range recreates the design of Emma Bridgewater’s pink heart pottery.

Brands Untapped 100 to celebrate product developers, designers, creative leaders and studios working in licensing

The inaugural Brands Untapped 100 publication – a global list of 100 figures that have done exceptional work across the past year – will debut at BLE 2022.

Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month

The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.

Asgard Media’s Robyn Cowling on why successful licensing should be a two-way street and not a cul-de-sac

Start Licensing’s Ian Downes talks with Robyn Cowling – Head of Strategic Partnerships at Asgard Media – about how best to bring new companies into licensing.

Talking Brands: Off Menu has apparel, Casefile has a board game… What other podcasts have licensing potential?

We asked The Brand Director’s Tim Collins and Sutikki’s Jo Redfern for their thoughts on other podcasts with strong brand potential…

Ian Hopkins discusses Rocksax’s approach to developing unique music merch

Start Licensing’s Ian Downes speaks to Ian Hopkins, Director at Rocksax, about the blossoming world of band licensing – and what genres of music are best suited to his company’s product areas.

WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Alicia Chen takes us inside ARTiSTORY’s artist collaborations initiative

Alicia Chen – Country Manager of ARTiSTORY’s Singapore Office and head of the artists programme – tells us about bringing artists and museums together for exciting licensing opportunities.

POLYWOOD launches Country Living outdoor furniture collection

“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.

Kimm & Miller’s Maddie Northern and Alex Cotton discuss Kellogg’s brand extensions and more

Maddie Northern and Alex Cotton on how Kimm & Miller create brand extensions for famous foods.

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