Lights4fun’s Amy Mason on creating magical moments through innovative lighting
Amy Mason, Director of Product at Lights4fun, sheds light on the development process behind the firm’s new Shaun the Sheep launch.
Jewel to bring artist and poet Amber Vittoria into categories like apparel, accessories and home décor
“We’ve been long-time fans of Amber and her bold, colourful and modern designs,” said Beth Hooker, VP Licensing at Jewel.
Smoby Toys to launch Kärcher role-play range
The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.
The Brand Radar: HomeLess Made and the importance of products with purpose
Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.
WildBrain CPLG’s Michael Ogunseitan on creativity, innovation and asking “What if?”
Michael Ogunseitan – Creative Services Director at WildBrain CPLG – on disruption, creative constraints and the teacher that set him on the path to design.
Karl Mizen – Creative Director at Numskull Designs – reveals the characters, thinking and design behind CosCups
Which IP fits the Coscups range from Numskull Designs? Creative Director Karl Mizen tells all…
Random House Children’s Books welcomes new partners for the Richard Scarry brand
“We are delighted to have imaginative and unique new products from best-in-class partners hitting retail shelves over the next 12 months as we approach the 50th anniversary celebration of Cars and Trucks and Things That Go,” said Rachel Bader, Director of Licensing at Random House Children’s Books
The Point.1888 bolsters Battersea programme with partners across apparel, petcare and car travel
“Battersea’s licensing programme is going from strength to strength,” said Gabbi Langdorf, Senior International and Brand Manager at The Point.1888.
Beanstalk’s Tinderbox arm to helm licensing push for Atari
“The strength of the Atari brand and its long list of iconic games creates a real opportunity to create exciting and innovative consumer products for Atari fans,” said Tinderbox’s Dave Tovey.
Toxic Waste ice cream, lollies and drinks on the way from CRC Innovations
Caroline Mickler has also secured a deal with Heathside Trading for Toxic Waste plush, clip-ons and keyrings.