The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?

With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.

Campbell’s teams with CAMP for soup-scented candles

The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup

Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products

Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.

Snowtap’s Susy Snow and Gracie Tapner on laughs, licensing and lucky neighbours

With their designs already enjoying success in the greetings cards space, Susy Snow and Gracie Tapner tell us about their exciting journey into licensing so far.

Xbox nail polish on the way from OPI

The 12 OPI x Xbox shades includes ‘The Pass is Always Greener’, ‘You Had Me at Halo’ and ‘Sage Simulation’.

WATCH: Fabergé lifts the lid on the design process behind its Game of Thrones egg

“The vast majority of this piece is hand- fabricated, in much the same way that Peter Carl Fabergé would have done over a century ago,” said Fabergé Workmaster Paul Jones.

Peter Rabbit kidswear, Wetland Wildlife origami and TfL games among Branded Gift nominees at Gift of the Year Awards

Other finalists include Big Potato’s Mean Girls game, Ginger Fox’s PopMaster game and Fizz Creations’ Logo Lights.

Kith teams with Disney for Star Wars collection

The range includes jackets featuring iconic moments from the franchise, as well as a Chewbacca-inspired fuzzy mohair cardigan.

The Brand Radar: Farrow & Ball, Liberty and the power of confident collaborations

Start Licensing’s Ian Downes shines a spotlight on a partnership between Farrow & Ball and Liberty around a curated paint collection.

Our top ten most read articles of 2021

Interviews with Disneyland’s Matt Conover, BBC Studios’ Vanessa Hamilton and Skew’s Oliver Dyer all made our top ten this year.

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