“We’re over the moon to welcome Sarah to the team as we continue to grow and offer fresh opportunities to partners,” said Billy Langsworthy, Co-Founder at Brands Untapped.
Talking Brands: When is a brand ready for licensing? And are there any sleeping giants waiting to be licensed?
Start Licensing’s Ian Downes, Jehane’s Jehane Boden Spiers and Licensing International UK’s Graham Saltmarsh share their insights.
How The Smurfs share core values with the Scouts… And what David Peña looks for in a brand partner
Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit
As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.
“It celebrates two British passions – drinking tea and getting tattoos!”: Sophie Jonas-Hill on winning License This! with Tea for Tattoo
To find out more about the origins of Tea for Tattoo and where the award-winning brand is looking to go, we put the kettle on and sat down with Sophie.
One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.
Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?
Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.
“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products
We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.
Magic Light Pictures’ Bridie Gibbs on designing the firm’s Halloween-inspired Room on the Broom range
Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.
“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.