Homewares
WildBrain CPLG to helm first-ever licensing push for Supercell’s World of Clash franchise
“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.
Artist Meg Hawkins on extending her brand into homewares, giftware and confectionary
Meg Hawkins discusses persistence, patience and product development.
SpongeBob SquarePants heads to Toca Boca’s Toca Life World
“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.
Products of Change launches “game-changing” POC Industry Framework resource
The POC Industry Framework has been devised to help businesses and individuals on their sustainability journey.
Talking Brands: Disney is embracing trading card games with Lorcana and Star Wars: Unlimited… What other brands might thrive in this area?
James Wallis, Jude Coram and Ben Townsend share their picks of brands ripe for the TCG treatment.
Numskull Designs welcomes TMNT into its CosCups and Tubbz and lines
On the CosCups front, each character stars as its own ceramic cup, joining the brand’s huge collection of other popular film, TV and video game characters.
Pinata Smashlings bedding and textiles range on the way from Character World
“Gaming brands remain one of the hottest categories – and Roblox-based games are on the rise – so we are confident Smashlings will be a huge success in our space,” said Tim Kilby, Licensing and Brand Director at Character World.
The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…
What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.
S.T. Dupont marks 100 years of the 24 Hours of Le Mans with luxury collection
“The craftsmen of S.T. Dupont have developed a complete range of products combining the brand’s codes with those of the motoring world,” said S.T. Dupont CEO Alain Crevet.
Transport for London appoints IMG as its licensing agent
“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.