Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

“I like a good scare!”: Warner Bros’ Robert Oberschelp on bringing horror classics like A Nightmare on Elm Street to life in consumer products

We dive into recent horror-inspired launches from Vans, Kylie Cosmetics and Revolution with Robert Oberschelp, SVP, Franchise Management & Marketing, Global Brand Product at Warner Bros. Consumer Products.

Magic Light Pictures’ Bridie Gibbs on designing the firm’s Halloween-inspired Room on the Broom range

Bridie Gibbs – Product Development Executive at Magic Light Pictures – tells us why Room on the Broom has soared when it comes to brand extensions.

Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

Kylie Jenner launches baby brand, Kylie Baby

“Designed for babies and kids of all ages, my products are conscious and gentle paediatrician-tested skincare and haircare must-haves,” said Jenner.

Mark Paul of Global Licensing NZ Ltd. talks trust, creativity and 25 years in licensing

Global Licensing NZ’s founder, Mark Paul, on a quarter of a century in licensing

Designers invited to create Morph desktop products for BLE’s Kelvyn Gardner License This! competition

The deadline to submit ideas is October 11th and the competition final will take place in-person at BLE on November 19th.

Licensors rev up their brands at Goodwood Revival

Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.

Nurture Rights’ Nick Barrington on how a mix of authenticity and creativity helped Dinosaur Roar soar

Nick Barrington talks us through how the firm approaches licensing – and what the future looks like for The World of Dinosaur Roar.

The Brand Radar: Meyer, Nadiya Hussain and the importance of a shared vision

Start Licensing’s Ian Downes takes us inside the development of Meyer’s new Nadiya Hussain homewares and bakewares collection.

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