The team at PhoneSoap on brand collaborations that educate, problem-solve and promote healthy habits

We caught up with the team to find out more about the firm’s brand ambitions – and the product’s evolution from a “nice to have” to a “need to have”.

Homesick brings Budweiser into candles with Backyard BBQ fragrance

“So many of our favourite summer memories involve BBQ and Bud, meaning we had a ton of personal experience to draw on creating these candles,” said Homesick’s Lauren Lamagna.

Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing

We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.

KFC hotel experience – the House of Harland – comes to London

The House of Harland features a cinema, an arcade machine and a ‘Press for Chicken’ button that provides KFC at the touch of a button.

Jewel Branding & Licensing brings Frank Lloyd Wright and Brizo together for new bath collection

“Staying true to Frank Lloyd Wright’s vision of reinvention was core to our product development,” said Judd Lord, Senior Director of Industrial Design at Delta Faucet Company.

Transport for London debuts updated style guide and new trend packs

“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.

Star Editions founder Will Marston talks wholesale print, gift and greeting-card licences

Will Marston tells us how he got into wholesale licensing – and which brands are working well online.

Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles

We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.

The Brand Radar: Kimm & Miller, Only Fools and Horses and keeping classic brands alive through creative design

Start Licensing’s Ian Downes looks at how gifting licensee Kimm & Miller is breathing new life into the classic BBC sitcom Only Fools and Horses with a creative Father’s Day range.

Moorcroft’s Elise Adams on the firm’s design-led collaboration with the RHS

Elise Adams – MD at art pottery firm Moorcroft – tells us what makes the long-established RHS partnership tick.

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