Garden centres to distribute Peter Rabbit activity packs as part of National Children’s Gardening Week

The move expands the scope of the Grow with Peter Rabbit initiative, designed to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

Kith celebrates 40th anniversary of Return of the Jedi with apparel, accessories and homewares

The range includes a Jedi Varsity Jacket, a Millennium Falcon paperweight and cookie jars resembling the helmets of Stormtroopers, Darth Vader and Boba Fett.

Sofas & Stuff debuts latest RHS collaboration

“The fine quality and stunning fabrics that lie at the heart of Sofas & Stuff’s work have yet again taken inspiration from RHS Lindley Collections art to extraordinary effect,” said RHS Licensing Manager Cathy Snow.

Swarovski and Marvel unite for jewellery range and home collection

“Both brands have a rich heritage, long-standing legacy and are loved by customers all around the world – making this the perfect collaboration,” said Peter Widmann, Head of B2B, collaboration & licensing at Swarovski.

Pura debuts The Met fragrance collection

“Aiming to evoke moods and tell a story, our collaboration offers an entirely new way to experience The Met’s collection of 5,000 years of art,” said Mara Dumski, Pura’s Chief Fragrance Experience Officer.

Talia Tester discusses Tatty Teddy – and driving new business at Carte Blanche Group

Why Talia Tester – Head of Licensing at Carte Blanche Group – likes to hear ideas face to face.

The B&LLAs 2023 finalists revealed

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Surface View bolsters range of Ashmolean wallpaper murals, wall art and canvases

“Our partnership with Surface View has been running for more than eight years, and we are delighted with the refresh,” said Declan McCarthy, Head of Publishing & Licensing at the Ashmolean.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

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