Hot Wheels

Bladez Toyz designer George Leeson discusses why exercise and open eyes fuels creativity.

The collaboration is the firm’s latest with Mattel, following the launch of a Barbie range earlier this year.

“Mattel Adventure Park is an amazing opportunity to bring our beloved brands to life,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel.

Hot Wheels: Ultimate Challenge is a car makeover show inspired by the iconic toy brand.

Ben Cox and Vojtech Dvorak from the creative studio Fraktal discuss inspiration, the metaverse and design heroes.

Hot Wheels joins a Mattel Films slate that also includes movies based on Barbie, Masters of the Universe, UNO and View Master.

“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.