Hype

“Our latest offering encompasses a curated Back to School edition focusing on iconic all over prints and fabrics,” said Hype’s Chief Operating Officer, Mike Thompson.

Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Anna Ormerod on designing a new range of Sesame Street clothes for Just Hype.

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.