Ian Downes

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

Start Licensing’s Ian Downes looks at the FMCG sector, revealing some highlights from the summer.

“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.

In the run up to BLE, we’re asking regular attendees and exhibitors about creative brand extensions – and how they have ideas… Up next is Ian Downes, Director at Start Licensing.

“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories,” said Carys Delve, Marketing Manager at Brand of Brothers.

Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

Following on from a well received panel discussion – Licensing Chose Me – delivered  at BLE’s License to Retail Day, the participating panellists share their thoughts and insights into building a career in licensing.

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.