Pawprint Family’s Charlotte Russell on the benefits of bringing brands into badges

Charlotte Russell – Director at Pawprint Family – discusses producing patches and pin badges for brands like Elmer, The Gruffalo and Shaun the Sheep.

The Brand Radar: Why embrace licensing? Licensees discuss the key benefits…

What are the core benefits of licensing? Start Licensing’s Ian Downes picks the brains of Rose Marketing, Nerdy Banana, A Perry and The Makersss to find out.

Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

The Brand Radar: The perks – and potential pitfalls – of personality licensing

Start Licensing’s Ian Downes looks at the rise and rise of personality-based licensing – and why it’s a route worth navigating carefully.

Talking Brands: Can licensing save Tupperware?

From just-looks bland to must-have brand… Start Licensing’s Ian Downes, KI’s Gary Pope, Making Things’ Fi O’Malley and The Wyld Bunch’s Paul Brunton discuss the brand’s potential.

Buyerology’s Karen Green on how to secure success using the B.U.Y.E.R process

Buyerology’s Karen Green discusses how the role of a retail buyer has evolved in recent years.

The Brand Radar: IFE 2023 highlights potential of licensing in the food and drink sector

Start Licensing’s Ian Downes shares some of his licensing highlights from this year’s IFE show.

Talking Brands: Dumb Ways to Die has plush, games, apparel… What other public safety campaigns could have a life in consumer products?

The Ashmolean Museum’s Carrie Hickman, Start Licensing’s Ian Downes and The Gift Association’s Chris Workman share their picks for campaigns that could have a life in licensing.

WeareBeyond Global’s Louise Webster on communication, connection and collaboration

WeareBeyond Global’s Louise Webster discusses how to raise your profile effectively in a post-pandemic landscape.

Andy White – Creative Director at Wow Me Design – on how constraints fuel creativity

Wow Me Design’s Andy White talks briefs, collaborations and the power of Wow Me’s Brandscape tool.

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