As Wild in Art celebrates its 15th anniversary, co-founder Charlie Langhorne tells us why brands should embrace art trails
Wild in Art’s Charlie Langhorne on the key to making brands work as sculptures – and the IP he’d love to collaborate with.
Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.
Jude Coram, owner of Apparel of Laughs, talks us through his new Aardman collection.
The Brand Radar: From The Repair Shop: The Christmas Doll to The BBC Puzzle Book, a look at the creativity of licensed publishing
Inspired by the Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes puts licensed publishing in the spotlight.
We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!
Start Licensing’s Ian Downes looks at how Rampley & Co’s new line of Ashmolean pocket squares highlights the heritage sector’s appetite to tell their stories through trend-led collaborations.
Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?
Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.
Start Licensing’s Ian Downes looks at the world of experiential brand extensions, from art trails and charity walks to light shows and concerts.
Start Licensing’s Ian Downes looks at how brewers like Glamorgan Brewing Company, Northern Monk and Hook Norton have embraced brand partnerships as a means of standing out in a competitive sector.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.