Brand of Brothers secures 10-year renewal for Britvic partnership

“Our collaboration has been incredibly successful, bringing the refreshing flavours of Britvic’s beloved brands into new product categories,” said Carys Delve, Marketing Manager at Brand of Brothers.

The Brand Radar: From LEGO to My Little Pony… Why do toy brands thrive in comics and magazines?

Start Licensing’s Ian Downes speaks to Rebellion, Redan and Kennedy about toy brands’ ongoing success in magazines and comics.

Talking Brands: From Stranger Things to Fawlty Towers, brands are embracing the theatre… What other IP is ripe for a stage adaptation?

Aardman’s Molly Van Den Brink, Start Licensing’s Ian Downes and Rainbow Productions’ Simon Foulkes discuss brands treading the boards.

Talking Brands: Why has PEPPA PIG proved to be a powerhouse in licensing?

TELA’s Gabi Drew, Start Licensing’s Ian Downes and Trend UK’s Lindsay Hardy share their thoughts on the pre-school titan’s brand power.

Want to start a career in licensing? Industry figures share advice…

Following on from a well received panel discussion – Licensing Chose Me – delivered  at BLE’s License to Retail Day, the participating panellists share their thoughts and insights into building a career in licensing.

The Brand Radar: Wild in Art, Shaun the Sheep and the exciting world of licensed experiences

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.

Talking Brands: DUNGEONS & DRAGONS celebrates its 50th anniversary this year… What’s the secret to its longevity?

“It’s more than a game, it’s the progenitor of a whole new form of entertainment”: As D&D turns 50, we asked figures in the industry for their thoughts as to why it continues to survive – and thrive!

The Brand Radar: Why one plus one can equal three in FMCG

From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.

Talking Brands: What brands could be a great fit for the gift market?

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.

Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?

Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.

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