Talking Brands: DUNGEONS & DRAGONS celebrates its 50th anniversary this year… What’s the secret to its longevity?

“It’s more than a game, it’s the progenitor of a whole new form of entertainment”: As D&D turns 50, we asked figures in the industry for their thoughts as to why it continues to survive – and thrive!

The Brand Radar: Why one plus one can equal three in FMCG

From Cathedral City Heinz Beanz to Baileys easter eggs, Start Licensing’s Ian Downes puts food brands in the spotlight.

Talking Brands: What brands could be a great fit for the gift market?

Dynamo’s Danny Heffer, Start Licensing’s Ian Downes and Atlantic Mat’s Susan Baker share their picks of brands that could win in gifting.

Talking Brands: With Toy Fair season upon us, which untapped toy or game brands could thrive in licensing?

Aardman’s Anthony Garnon, Wow! Stuff’s Richard North, Paper Engine’s Jason McKenzie and Vivid Goliath’s Emma Weber share thoughts on the toys, games and brand brands.

View from the New: Atlantic Mats and China Petals discuss new launches with the Ashmolean Museum

Start Licensing’s Ian Downes speaks to two licensees new to licensing: Atlantic Mats’ Susan Baker and Diane Daley of China Petals.

Stuff We Loved: What are the industry’s favourite licensed launches of 2023?

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

The Brand Radar: Books, brands and Christmas best-sellers

Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.

Alice Molyneaux – Head of Licensing and Brand Partnerships at Liberty – talks innovation, partnerships and ‘good design’

“We’re a brand like no other”: Liberty’s Alice Molyneaux discusses how to keep a legacy IP fresh and exciting.

The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

The Brand Radar: Baileys, Carte D’Or and the thriving world of food and drink licensing

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.

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