The Ashmolean Museum’s Declan McCarthy on the benefits of a story-led approach to licensing

Declan McCarthy, Head of Publishing & Licensing at the Ashmolean, talks us through recent partnerships in tea, coffee and ale.

The Brand Radar: Baileys, Carte D’Or and the thriving world of food and drink licensing

Start Licensing’s Ian Downes looks at a raft of recent licensed food and drink launches, interrogating why this area of licensing is in such rude health.

Ashmolean Museum welcomes new partners across areas like coffee, liqueurs and mosaic kits

“These new licensees dovetail well with some of the key objectives we have, including working with local Oxfordshire businesses and being proactive where possible around sustainability,” said Ian Downes of Start Licensing, the Ashmolean’s licensing agency.

Get your tickets for this month’s Light Fund Southern Quiz

The popular licensing industry Quiz Night takes place on November 23rd at Lord’s Cricket Ground.

Talking Brands: Given the increase in visitor numbers at BLE 2023, how will this translate into new business opportunities?

BLE 2023 welcomed record numbers of retailers – and enjoyed a healthy jump in total visitors on 2022’s show. Claire Potter, Ian Downes, Richard Pink and Clare Piggott discuss what this means for their businesses – and where future growth lies…

Talking Brands: What brands could be a great fit for an engaging retail experience?

Start Licensing’s Ian Downes picks the brains of Richard Pink, Caroline Mickler and Jim White for their suggestions of IP-driven in-store activations.

“It’s been a dream!”: Carrs Pasties’ Jess St. Pierre on creating the firm’s Wallace & Gromit-inspired pasty

Jess St. Pierre – Marketing Manager at Carrs Pasties – on wanted to add something new to the market with the firm’s Aardman collaboration.

BLE and Licensing International kick off fresh wave of License to Move initiatives with London walk

“It’ll be so lovely to bring everyone together for a summer social to clear the cobwebs, brighten our moods, and facilitate a bit of laid-back networking,” said Licensing International UK MD Steve Manners.

The Brand Radar: FatFace, the Marine Conservation Society and purpose-led partnerships

Start Licensing’s Ian Downes looks at how relationships between art, design and charities is leading to some exciting opportunities for brands.

BLE tips & tricks with… Start Licensing’s Ian Downes

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next, we have Start Licensing’s Ian Downes…

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