The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.
Valerie Diederichs on Team Tea’s first foray into licensing – and the company’s mission to banish boring brews
Team Tea founder Valerie Diederichs discusses tea trends, a recent partnership with The Ashmolean Museum and the secret to a perfect brew.
Chris Beck – Licensing Manager at England & Wales Cricket Board – on the brand values of The Hundred
Chris Beck, Licensing Manager at England and Wales Cricket Board, talks us through the currently licensing programme for The Hundred – and how the brand is looking to throw open cricket’s doors to all.
The Brand Radar: HomeLess Made and the importance of products with purpose
Start Licensing’s Ian Downes takes a look at HomeLess Made, a company whose greetings cards, tees and badges showcases artwork from creatives that have experience of homelessness or a mental health condition.
The Brand Radar: Clogau, Julien Macdonald and the Age of Collabs
Start Licensing’s Ian Downes looks at how a recent partnership between jewellery firm Clogau and design Julien Macdonald highlights the benefits of smart, design-led collabs.
The Brand Radar: Museum Selection and the benefits of a design-led approach to heritage licensing
With Museum Selection turning 20 this year, Start Licensing’s Ian Downes looks at how the retailer is a good example of how to succeed through a laser-like focus on product, design and presentation.
The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables
Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.
The Ashmolean Museum moves into ale with Hook Norton
“We have poured all of our 173 years of beer and brewing knowledge into creating Ashmolean Ale which we hope will help refresh and inspire minds in equal measures,” said Hook Norton’s Head Brewer and Managing Director, James Clarke.
Team Tea to launch tea collection for The Ashmolean Museum
“The opportunity to create a bespoke blend is a privilege and the aim was to capture the essence of the Museum with tea,” said Tea Team founder Valerie Diderichs.
The Brand Radar: Exploring the creative thinking behind licensed theme park attractions
Inspired by this year’s Theme Park of the Year finalists, Start Licensing’s Ian Downes looks at how brands are collaborating with park sites to create impactful, authentic attractions.